To start—I am a creative director at Grain Creative, a branding and design consultancy founded 10 years ago in Marylebone, London. We work mostly with high-end lifestyle clients on naming, branding, packaging and print and digital work including websites and apps. Our clients include Gucci, Burberry, Qantas and Nokia. For a taste of what we do, see our newest employee’s view on brands.
A Finger on the Pulse
I got my invite to Float in July last year, and became a founder member not long after. I use FreeAgent a few times daily to log time and to keep an eye on everything going on in the business, and I check Float every couple of days—again, to keep my finger on the pulse of the business, the pulse being its cash flow and budgets.
Before Float introduced the budget functionality, I was using a cumbersome cash flow spreadsheet (and I usually love spreadsheets!), bringing over the figures from the FreeAgent P&L every month or quarter. Float and especially the budgeting aspect immediately shows us how we’re doing on forecasted expenses and income, and allows us to set realistic monthly income targets.
Cash is King
I am a designer, but I think that deep down I am really a coder and an accountant waiting to be freed. So seeing Float’s interface design and functionality evolving has been interesting, and helpful to our business on a practical level: it makes budgeting and tracking cash flow easy even for less geeky people too.
If I can coin a new phrase: cash is king!
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